The implementation of a new AI-tool is only the first step. What decides its eventual benefit is the empowerment of its users. Two members of staff use it for everything, including tasks it was never meant for. Two will not touch it, because they do not trust it. Practice management sees an invoice but no clear effect. And nobody on the team could explain, if asked, how this system actually arrives at its answers. Both groups act for the same reason: no one ever showed them w

The report was done in five minutes. That's where the problem begins. Monday morning, a packed schedule. The medical assistant opens a free AI app on her phone and dictates the key points from the last patient. Thirty seconds later, a clean draft report is ready. What used to take twenty minutes is done before the next patient is even called in from the waiting room. This scene is currently playing out in many Swiss practices — usually without practice management's knowledge.

Felber Advisory is growing, and we're excited to soon welcome another contributor to our team. We're looking for someone who truly understands language and communication — not someone who simply produces text, but someone who wholly grasps their meaning and purpose. Whoever joins us receives real responsibility from day one: texts that actually get published, research that matters, and genuine insight into the world of strategic communications in Swiss healthcare. This positi

1. July 2026 What officially launches now has its roots long before this date: in a small sole proprietorship, a considerable amount of conviction, and the realization that the Swiss healthcare sector needs a different kind of partner. From NOLA to Felber Advisory AG In January 2022, I founded NOLA — Linguistic Services during my Master's studies at the University of Basel. What began as a specialized firm in editorial work and translation evolved, mandate by mandate, into so