A conversation between doctor and patient often follows a recurring structure: the opening and description of the problem are followed by history-taking and examination, then diagnosis, treatment recommendation, and finally the close of the consultation. Conversation analysis research has studied in detail — especially in primary care — how physicians and patients jointly shape each of these phases. Céline Emch, the new editorial assistant at Felber Advisory, is working on th

For Felber Advisory AG, it is the first issue. For Nicolas Felber, the twenty-second. For three and a half years he has run the editorial desk of doc.be, the magazine of the Aerztegesellschaft des Kantons Bern, the cantonal medical society of Bern. 21 issues have appeared in that time. Issue 4/2026 is the first to carry the name Felber Advisory AG. What our work involves becomes clear the moment you open the magazine. This issue reports on the symposium on domestic violence a

The implementation of a new AI-tool is only the first step. What decides its eventual benefit is the empowerment of its users. Two members of staff use it for everything, including tasks it was never meant for. Two will not touch it, because they do not trust it. Practice management sees an invoice but no clear effect. And nobody on the team could explain, if asked, how this system actually arrives at its answers. Both groups act for the same reason: no one ever showed them w

The report was done in five minutes. That's where the problem begins. Monday morning, a packed schedule. The medical assistant opens a free AI app on her phone and dictates the key points from the last patient. Thirty seconds later, a clean draft report is ready. What used to take twenty minutes is done before the next patient is even called in from the waiting room. This scene is currently playing out in many Swiss practices — usually without practice management's knowledge.

Felber Advisory is growing, and we're excited to soon welcome another contributor to our team. We're looking for someone who truly understands language and communication — not someone who simply produces text, but someone who wholly grasps their meaning and purpose. Whoever joins us receives real responsibility from day one: texts that actually get published, research that matters, and genuine insight into the world of strategic communications in Swiss healthcare. This positi

1. July 2026 What officially launches now has its roots long before this date: in a small sole proprietorship, a considerable amount of conviction, and the realization that the Swiss healthcare sector needs a different kind of partner. From NOLA to Felber Advisory AG In January 2022, I founded NOLA — Linguistic Services during my Master's studies at the University of Basel. What began as a specialized firm in editorial work and translation evolved, mandate by mandate, into so